Audio Mastering, What is Audio Mastering?

Music creation is a multifaceted process encompassing various stages, from initial creation to the final release of the audio in different formats. Whether for commercial music or applications like film, the journey involves meticulous steps such as creation, recording, editing, mixing, and mastering.

While the artist’s creative input remains paramount, the collaborative efforts of producers, recording engineers, and sound professionals contribute significantly to the refined, polished version of the music that reaches audiences through modern technology.

Music Production Steps

Step One – Rehearsing And Recording Audio In The Studio:

Artists commence the process by rehearsing and recording their sound in the studio, guided by the expertise of producers and recording engineers. The recording engineer plays a pivotal role in enhancing existing talent, adding nuances to vocals or instruments. A carefully chosen studio and a knowledgeable recording engineer are crucial in ensuring the optimal utilization of the studio space and selecting the appropriate equipment for each musical element. Experienced engineers with a profound understanding of studio equipment contribute to bringing out the best in the sound.

Step Two – Audio Editing And DAW:

Audio editing, a critical phase in the modern production workflow, is predominantly conducted on computers using Digital Audio Workstations (DAWs). Skilled sound engineers leverage DAWs to “clean up” the audio, addressing imperfections like clicks, crackles, hums, and hisses.

The DAW, often the heart of mixing or mastering studios, serves as a central hub where equipment is connected, and files are stored. Equipped with a graphical user interface (GUI), at least one mixing console, a control surface, audio converter, and data storage, DAWs simulate traditional studio equipment.

Leading DAW software such as Avid Pro Tools, Steinberg Cubase, Steinberg Nuendo, and Logic Pro are commonly employed for audio editing. These platforms offer versatile tools for manipulating and refining audio elements, providing sound engineers with the means to achieve a polished and professional result.

Step Three – Mixing Audio and the Audio Mixing Engineer:

Selecting the right mixing engineer is a critical phase in the music production process, and it holds immense importance. During the mixing process, the mixing engineer introduces a level of creativity that aligns with the client’s taste and desired sound style. This phase allows for subtle adjustments and tweaks to impart a distinct flavor to the music, bringing out its unique character.

Once the audio mixing process is concluded, it signifies the final version of the music, and no further changes should be made. Achieving consensus and satisfaction with the final result is crucial before proceeding to the next and ultimate stage of the creation process – audio mastering.

Step Four – Audio Mastering and the Audio Mastering Engineer:

Upon reaching the audio mastering engineer, the primary responsibility is to attentively listen to the provided audio. This involves multiple rounds of listening – first, to appreciate the audio, followed by analysis, and then determining the necessary steps to meet the client’s preferences and enhance the overall audio quality. Depending on the prior stages of recording, editing, and mixing, the audio may require minimal adjustments or may necessitate more intricate enhancements.

This stage benefits from a fresh perspective, as the mastering engineer hears the audio for the first time with unbiased ears, allowing for critical and insightful evaluation. After repeated listening sessions, a comprehensive understanding of the audio’s characteristics is developed, paving the way for a clear vision of the necessary enhancements.

With this understanding, the mastering engineer formulates a plan and takes organized and precise steps to achieve the desired outcome. Modern technology has expanded the role of mastering engineers beyond transparent replication, now incorporating a demand for creative input during the mastering process. While historical mastering focused on faithful reproduction, contemporary mastering often involves creative interventions to enhance and elevate the overall sonic experience.

Adding Life to the Audio: The Art of Audio Mastering

Breathing life into audio and infusing that special something into a finished mix is the domain of the experienced mastering engineer. By carefully listening to the existing elements within the audio, these professionals can discern what might be missing and utilize their expertise, state-of-the-art equipment, keen ears, and years of experience to bridge that gap. The role of a mastering engineer goes beyond technical precision; it involves understanding the emotion, rhythm, and vibe of the song.

In the mastering studio, equipped with a Digital Audio Workstation (DAW) meticulously designed for audio mastering, the engineer embarks on a creative journey. The process often begins with addressing minor issues, such as clicks or dropouts, through noise reduction techniques. If more significant faults are detected, collaboration with the mixing engineer may be necessary to isolate and rectify the problem.

Having top-quality equipment and monitors is paramount at this stage, enabling the mastering engineer to fine-tune and identify nuances that may have been overlooked in earlier stages. Once technical issues are resolved, the creative aspect of audio mastering unfolds. This can involve adjustments to EQ, bass, or other elements aimed at enhancing the overall quality and sound of the audio.

Ensuring balance across all instruments is a key objective, preventing any part of the audio from becoming overpowering and striving for equality throughout the music. The degree of creativity employed in mastering varies based on the client’s preferences—some may seek more transparency, while others desire a more creative touch. Striking this balance is an art, and it often involves meticulous adjustments to achieve the desired result.

Upon completion of the mastering process, the engineer revisits the track from start to finish, ensuring every detail aligns with the intended vision. Taking breaks between listens allows for a fresh perspective and the identification of any last-minute issues. This meticulous approach ensures that the final product not only meets technical standards but also resonates with the artist’s vision, resulting in a satisfied and happy customer.

Krispy Kreme ‘all in’ on making more donuts

[ad_1]

CHARLOTTE, NC. — As Krispy Kreme, Inc. heads into fiscal 2024 one of its points of emphasis will be modernizing “the making and moving of donuts,” said Josh Charlesworth, president and chief executive officer.

Speaking with analysts during a Feb. 13 earnings conference call, Charlesworth said the concept of modernization “goes all the way from the digitization of the process through to the automation of the donut making itself, and then all the way on to upskilling our donut transportation.”

“All in, we’re working to ensure the freshest donuts every time, delivered as efficiently as possible,” he said. “…We have a line running in New York, which is now automatically filling, topping, and even packing the donuts. We’re looking to perfect that and then roll it out as time goes on.”

Charlesworth also said rapid expansion of Krispy Kreme’s delivered fresh daily business has elevated the importance of logistics. To that end, Charlesworth unveiled plans for a Krispy Kreme pilot program covering select routes in Washington, DC, and Los Angeles.

“The purpose of that is to work with a third-party provider to see if we can maintain quality and service whilst being able to access new capabilities that they can bring and over time, improve our operations and indeed bring more efficiency,” he said. “Sob it’s an effort, end to end, to continuously improve donut making and moving.”

The pilot is expected to last four to six months, he said.

Krispy’s Kreme’s plans for 2024 came against a backdrop of mixed financial results. The company sustained a loss of $37.93 million in the year ended Dec. 31, 2023, which compared with a loss of $15.62 million in fiscal 2022. The most recent year included more than $29 million in costs associated with global transformation and US initiatives such as the decision to exit the Branded Sweet Treats business, which compared with $2.8 million in costs associated mainly of equipment disposals, equipment relocation and installation, consulting and advisory fees, and other costs associated with the shift of Branded Sweet Treats manufacturing capability to Winston-Salem, NC, from Burlington, Iowa.

Adjusted net income in fiscal 2023 totaled $46.21 million, equal to 27¢ per share on the common stock, down from $49.61 million, or 30¢ per share, in fiscal 2022. Adjusted EBITDA in fiscal 2023 was $211.62 million, up from $190.73 million.

Net revenues in fiscal 2023 increased 10% to $1.69 billion from $1.53 billion in the same period a year ago.

“We continued to deliver double-digit organic revenue growth, with all markets and channels growing sales,” he said. “We expanded profit margins by leveraging existing production hubs to support our growth, especially in the US, where operating leverage was strongest. Our ongoing strategy is to scale the business efficiently, providing more fresh points of access. There are now more than 14,100 places where you can buy our melt-in-your-mouth fresh donuts in 39 countries. Our focus on operating excellence means that we’re building both a bigger and better Krispy Kreme business.” 

[ad_2]

Source link

SoftBank nets $16 billion on Arm earnings, exceeding losses in WeWork

[ad_1]

Billionaire Masayoshi Son, chairman and chief executive officer of SoftBank, which owns Arm, speaks during a news conference in Tokyo, July 28, 2016.

Tomohiro Ohsumi | Bloomberg | Getty Images

Masayoshi Son’s SoftBank made more in Arm’s after-hours trading on Wednesday than the total amount the company lost from its disastrous bet on now-bankrupt WeWork.

Arm shares rocketed as much as 41% late Wednesday after the chip designer reported revenue and earnings that sailed past analysts’ estimates. SoftBank took Arm public in September and still owns about 930 million shares, or roughly 90% of the chip designer’s outstanding stock.

Arm pared its initial gains, but SoftBank’s stake still jumped by almost $16 billion — from close to $71.6 billion to $87.4 billion — after the earnings report. Softbank acquired Arm in 2016 for $32 billion, and its shares were worth just over $47 billion at the time of the IPO last year.

The Arm windfall follows a rough stretch for SoftBank’s investment portfolio.

The company’s most high-profile wager was in WeWork, which spiraled into bankruptcy in November after the office-sharing company spent years burning through billions of dollars in cash from SoftBank at sky-high valuations. The Vision Fund, SoftBank’s venture arm, posted a $6.2 billion loss in the second quarter of 2023, tied to WeWork and other soured bets.

SoftBank told investors in November that its cumulative loss on WeWork exceeded $14 billion. In 2022, after a $32 billion loss in the Vision Fund, Son suggested that SoftBank would shift away from aggressive investments and into “defense” mode, selling down stakes in Alibaba and preparing to take Arm public. A little more than a year later, as hype over artificial intelligence mounted, Son said Softbank would switch back into “offense” mode, pursuing investments in AI.

Son can’t yet cash in on his company’s gains from Arm.

SoftBank is under a lock-up provision which prevents it from selling its Arm shares, with certain exceptions, for 180 days after the stock market debut. Arm went public in September, meaning that the lock-up restriction expires in mid-March.

WATCH: Masa Son flexes Arm

[ad_2]

Source link